With more and more companies using short videos to reach their customers, Vimeo and TikTok have announced a new partnership.
As a result of the partnership, Vimeo’s powerful video tools will be integrated with the TikTok platform, enabling SMBs to create effective video ads to better engage their customers.
According to pre-release testing of the combined capabilities of both companies, participants saw up to 50 percent higher click-through rates compared to previous campaigns launched on other platforms. At the same time, the new integration allowed companies to double the number of videos they shot in a short period of time.
Richard Bloom, senior vice president of business development at Vimeo, explained in a press release how the new partnership can help SMBs reach customers:
“Vimeo and TikTok solve one of the major pain points for SMBs in reaching customers – how to easily and affordably create professional-quality content at scale. We are excited to be the first video creation platform to integrate with TikTok For Business and to expand the reach of Vimeo Create so that more businesses can reach even more customers online.”
TikTok Marketing Partners
Vimeo is the latest company to join TikTok Marketing Partners, which is a group of vetted experts who create, implement and measure TikTok ad campaigns.
However, the company is the first partner to receive a badge under TikTok’s all-new Creative Tools subcategory of Creative Partners that helps brands produce creative assets by leveraging TikTok’s best practices.
Through this unique partnership between the social media company and a video software company, SMBs can now use Vimeo’s AI video production tool Vimeo Create to produce and publish ads directly in TikTok Ad Manager in minutes. Vimeo and TikTok have also collaborated to develop custom video templates available exclusively in Vimeo Create that are optimized for the short video platform.
This new integration is now available to all Vimeo users and businesses interested in joining TikTok Marketing Partners can visit the website for more information.