Conservative comedian Greg Gutfeld’s late night Fox News comedy show Gutfeld! has once again overtaken its rivals in ratings, beating every other late night show in viewership, including Stephen Colbert’s Late Show on CBS.
The achievement is a strong indication that Gutfeld’s brand of ridicule is canceling culture and that the awake left seems to have found a lasting audience.
On Tuesday Gutfeld! which airs at 11pm, attracted a total of 2,120 million viewers with 434,000 in the 25-54 age group coveted by advertisers.
It beat Late Show in the 11:35 p.m. timeslot for the second time ever with a total viewership of 1,896 million on Tuesday, with 423,000 in its main demographic.
It had previously done so on August 17 and drew 2.12 million viewers, with about 434,000 in the main demographic group compared to Colbert’s 1.9 million total, with 423,000 in the 25-to-54 group.
During the panel discussion of his own show in August, liberal comedian Bill Maher argued that Gutfeld’s comedy resonated after liberals made easy goals of themselves in recent years.
“I’ve been asked many times over the years, ‘Why isn’t there a conservative comedy?’ And I would always give the answer, which I think was the right answer, “There’s no good fodder for it,” he told his panel.
Fox News’ Gutfeld! hosted by right-wing comedian Greg Gutfeld (pictured) Stephen Colbert’s Late Show has again beaten in ratings on its late-night show, also in the main 25-54 age group
“You know, the liberals aren’t crazy. This has been my answer for years. … Now, I don’t think it’s the same situation,” he said, according to Fox News.
Maher went on to cite some examples.
“You know, ‘Three year olds choose their own gender’ is an Onion headline,” he said, referring to the fake news.
“You know, a lot of this stuff going left now, it’s, you know, “Seattle votes to decriminalize crime.” The problem is, they don’t know how to do comedy, but if they found someone who could, they would… Because comedy goes where it’s funny. And there is now both left and right funny.’
Meanwhile, Jimmy Kimmel’s Live on ABC Tuesday was at 1,978 million viewers, with 301,000 in the 25-to-54 demographic, and Jimmy Fallon’s Tonight Show on NBC lagged even further, with 1,216 total viewers and 354,000 in the target demographic.
Gutfeld! struggles to catch up to Colbert in viewership terms but had done so before August 17
Gutfeld regularly outperformed both Kimmel and Fallon in the timeslot, but struggled to catch up on the Late Show, The Wrap reported.
Colbert still managed to beat Gutfeld in the 18 to 49 demographic with 322,000 viewers against Gutfeld’s 281,000.
The right-wing comedian has made no secret of his kind of comedy, with Fox launching his show with a billboard in Hollywood announcing that “Cancel Culture Just Got Cancelled!” along with a photo of Gutfeld pointing to the El Capitan Theater, where Kimmel is recording his program, The Wrap also reported.
Fox also bought ads on its rival’s shows, including NBC’s Late Night with Seth Meyers and CBS’ The Late Late Show with James Cordon, as well as on Conan and Full Frontal with Samantha Bee.
Gutfeld! however, has routinely beaten other nighttime rivals Jimmy Kimmel (left) and Jimmy Fallon
Due to prejudices about what subjects comedy can tackle, Gutfeld! has become somewhat of a sleepy success, according to media academics Nick Marx and Matt Sienkiewicz, who write for Nieman Lab.
While Gutfeld!’s comedy revolves around “owning the libraries” of sketches, jokes and one-liners, they say his show has all the mainstream familiarity of a standard late night show.
Its popularity, they argued, has also been obscured by social media algorithms that bury jokes that can be offensive, as well as prejudices about what comedy can be, leading other comedians to reject right-wing humor.