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The Iconic launches first-ever home range for Australian shoppers

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The Iconic launches its first-ever HOME range – featuring bedding, kitchen and bathroom products from hundreds of top Australian brands

  • Online retail giant The Iconic now stocks household items for the first time
  • Items such as bedding, candles and kitchen accessories are now available
  • Customers can choose from 130 brands including Aesop and Country Road










Australian fashion website The Iconic has expanded its lifestyle empire with the launch of a lavish new range of homewares.

Items such as bedding, candles and kitchen accessories are now available through the new Iconic Home section, after the retailer expanded its offerings to the $2 billion homeware and $1 billion online home furnishings markets.

Shoppers can browse 130 of Australia’s best-loved homewares such as Country Road, Aesop and Ettitude, in addition to the more than 80,000 products already featured on The Iconic in categories such as clothing, kids and beauty.

Australian fashion website The Iconic has expanded its lifestyle empire with the launch of a lavish new range of homewares

Items like bedding, candles, kitchen accessories and personal tech gadgets (like these $449.95 Beats headphones) are now available through the new Iconic Home section

The new collection includes quirky retro purchases like Bluetooth turntables for $219

Items such as bedding, candles, kitchen accessories and personal tech gadgets are now available through the new Iconic Home section

Dozens of pages are filled with luxury purchases such as linen sheets and pillowcases, linen towels and designer hand soaps, as well as vintage-inspired gadgets such as vinyl record players, retro telephones and 1970s-style Bluetooth speakers.

There is also a wide range of kitchen, bathroom and eating utensils, as well as sustainably made products, including large food bags and reusable coffee cups, all of which can be ordered direct to your home with no delivery charges.

The e-commerce giant has placed great emphasis on eco-conscious brands, with 45 percent of its ‘Home’ collection also featured in the ‘Considered Edit’ section of its website.

Dozens of pages on The Iconic are now filled with luxury purchases such as linen sheets, flax towels, designer hand soaps and candles (pictured)

There is also a wide range of kitchen, bathroom and eating utensils

Dozens of pages on The Iconic are now filled with luxury purchases such as linen sheets, flax towels, designer hand soaps and candles (pictured)

Customers can choose from 130 of Australia's best-loved homewares, such as Country Road, Aesop, AERE and Ettitude

Customers can choose from 130 of Australia’s best-loved homewares, such as Country Road, Aesop, AERE and Ettitude

Top three trends in home accessories in 2021

1. Made with care

The move toward a more mindful living is influencing a new wave of eco-conscious design, according to Joshua Nunan, manager of The Iconic Home Buying.

He said he has seen an increased demand for eco-friendly fabrics and sustainable products that return profits to vulnerable communities.

2. Zen escapes

“As many of us spend more time at home, we see clients seeking spaces that channel retreat and well-being,” said Mr Nunan.

He said shoppers are buying larger quantities of neutral-toned accessories, minimalist silhouettes, soy candles and tech-enhanced aromatherapy gadgets.

3. Retro Technology

“Old is new again” when it comes to music technology, says Nunan, who sees a surge in demand for vinyl record players, vintage turntables, and speakers with Wi-Fi and Bluetooth that still have a retro aesthetic.

Source: the iconic

It’s the perfect place to shop for gifts, with plenty of thoughtful trinkets on offer, including Fujifilm polaroid cameras ($109) and the latest Beats wireless headphones ($449.95).

The homeware department is also the only place in Australia where you can buy AERE Home, a new collection of premium linen bedding from the popular sustainable fashion label.

The homeware launch comes weeks after The Iconic debuted its Adaptive Edit, a range of clothing and products aimed at people with disabilities, and months after the launch of the wellness, beauty and children’s toys categories in 2020.

The e-commerce giant has placed great emphasis on eco-conscious brands, with 45 percent of its 'Home' collection also featured in the 'Considered Edit' section of its website

The e-commerce giant has placed great emphasis on eco-conscious brands, with 45 percent of its ‘Home’ collection also featured in the ‘Considered Edit’ section of its website

The new living area is the perfect place to shop for gifts, with lots of thoughtful trinkets on offer

The homewares launch comes weeks after The Iconic debuted its Adaptive Edit, a range of clothing and products aimed at people with disabilities.

The new living area is the perfect place to shop for gifts, with lots of thoughtful trinkets on offer

Buys like this $109 Fujifilm Polaroid would make perfect Christmas gifts

Buys like this $109 Fujifilm Polaroid would make perfect Christmas gifts

Iconic CEO Erica Berchtold said the expansion was designed to make the website a one-stop shop for customers, who can now find almost everything they need in the same place.

“We are delighted to announce the launch of THE ICONIC Home and to offer our customers in Australia and New Zealand even more choice when they shop with us,” said Ms Berchtold.

She added: “Whether you’re looking to refresh your bedroom or enhance your home office, this launch is a testament to our unwavering commitment to providing our customers with an unparalleled shopping experience in line with their evolving needs.”

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