Streaming platforms including Netflix, Stan and Amazon Prime could face ‘more intervention’ to produce Australian content
Streaming giants Netflix, Amazon Prime, Disney and Stan can take action to ensure Australian content is produced on their platforms.
Morrison’s government last year asked the four largest on-demand streaming services to report on investments in local shows.
Between Amazon Prime, Disney, Netflix and Stan, more than $150 million was spent on Australian programming in 2019/20.
Streaming giants Netflix, Amazon Prime, Disney and Stan can take action to ensure Australian content is produced on their platforms
“But perhaps more intervention is needed,” Communications and Arts Secretary Paul Fletcher told the National Press Club on Wednesday.
“The Green Paper we released late last year proposed a formal Australian content release requirement for the global streaming services.”
The government is investigating reactions to the document and is considering further action.
Morrison’s government last year asked for the top four on-demand streaming services to invest in local shows
Deloitte’s latest media consumer survey found that four out of five Australian households have at least one paid digital entertainment subscription.
About 70 percent of Australians pay for at least one streaming video-on-demand service.
Fletcher said the rapid transformation in the way people viewed content — fueled by the pandemic — raised questions about the competition between traditional TV and streaming services.
‘What does it mean for our cultural policy objective that the Australian public can see Australian content on their screen?’ he said.
What does it mean for the Australian screen manufacturing industry?
And as the streaming industry demands more and more content to show to a global audience, how can we make sure Australian producers get their fair share of this market?
Labor spokesman Tony Burke has criticized the government for failing to lift local content quotas on streaming services, despite nearly a decade of warnings.
“Our creators are incredibly talented and there’s nothing – other than a little political will – to stop them from producing more incredible content that could surprise audiences at home and abroad,” he said this week.
About 70 percent of Australians pay for at least one streaming video-on-demand service. Between Amazon Prime, Disney, Netflix and Stan, more than $150 million was spent on Australian programs in 2019/20
Mr Fletcher also raised the prospect of using the internet for greater transparency and control of governments.
As examples, he used real-time data on public transportation, endangered species and government spending tracking.
‘Sometimes the tendency can be to resist such critical scrutiny; the better response I advocate is to use the internet to make all kinds of information … accessible to citizens.’
During the pandemic, a wealth of daily coronavirus data, including vaccine case numbers, has been made available on government websites.
The minister rejected suggestions that governments should not try to regulate online activity, pointing to the news media’s negotiating code as evidence that global giants are accepting laws.
Stan Original Series Bump (cast members pictured) is an example of a successful homegrown show on an Australian streaming platform