Porsche’s electric Taycan drove past the company’s flagship 911 sports car for the first time, according to turnover figures released Friday. GET PRICE
The Volkswagen company sold 28,640 Taycans in the first nine months of 2021, compared to 27,972 of the 911 with an internal combustion engine.
However, neither model is the company’s most popular – that would be the Porsche Cayenne, which sold 62,451 vehicles in the first three quarters, closely followed by the Macan, with 61,944.
Porsche expects electric vehicles to make up more than 80 percent of global sales by the end of the decade. Bloomberg reported, with a Macan battery-powered SUV slated for 2023.
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The Volkswagen company sold 28,640 Taycans (above) in the first nine months of 2021, compared to 27,972 of its internal combustion-engined 911s
In total, Porsche delivered 217,198 vehicles worldwide between January and September 2021, an increase of 13 percent compared to the same period last year.
“The order books are well filled and in turn fill us with optimism and enthusiasm as we approach the end-of-year rush,” said Porsche AG sales chief Detlev von Platen in a press release.
Friday’s numbers show the luxury car brand has more than recovered from the 5 percent sales dip it experienced in the first three quarters of 2020.
But Von Platen admitted the pandemic and the ongoing shortage of semiconductors has made the future harder to predict.
While the 911 has long been viewed as one of the world’s most iconic sports cars, data shows the model could be falling out of favor as consumers keep an eye out for electric alternatives.
“For these reasons, we are closely monitoring current developments to ensure we can continue to respond flexibly,” he said.
The Taycan sedan, first released in 2019, can accelerate from 0 to 60 mph in 5.1 seconds and travel 225 miles before recharging
The 911 has been on the market since 1964, appearing in movies like Bad Boys, Gone In 60 Seconds, and even Pixar’s animated classic Cars.
Just last year, the 911 had a definite lead: Porsche sold almost 35,000 top sports cars and less than 24,000 Taycans in 2020.
But the EV started moving forward in the first quarter of 2021, delivering 9,072 units from January to March, compared to 9,133 Porsche 911s.
In the first three quarters of 2021, the Porsche Macan was still one of the best-selling models with more than 61,000 sold
It’s not entirely clear why the EV sedan surpassed the petrol roadster, but the demand for battery-powered cars continues to grow.
The Taycan, which starts at $82,700, can be seen as a more luxurious alternative to the Tesla Model 3, which has a much lower starting price of $38,490.
In addition, Porsche has introduced and optionally added a new, more spacious version of the Taycan this year Remote parking assistance, which allows the car to be parked via smartphone without the driver being behind the wheel.
For 2021, Porsche accelerated the charging time of the Taycan and introduced 65 custom color options, including Riviera Blue, Ruby Red and Bright Acid Green. It also added optional Remote Park Assist, which allows the car to be parked via smartphone without the driver being behind the wheel
It also accelerated the car’s charging time and introduced 65 custom color options, including Riviera blue, ruby red and bright acid green.
Porsche vice president Kevin Giek was put in charge of the line in April, replacing Stefan Weckbach, who is now responsible for the Cayenne.
The Taycan may be the hot model, but Porsche says it is still proud of the 911.
‘Established models have supported this excellent result, along with the latest additions to our product range’, Von Platen said in a statement in April.