Christmas on Ice: Sales of double frozen turkey and frozen stuffing rise by a fifth as shoppers start stocking early for fear of festive shortages
- Iceland has seen sales of frozen turkey quadruple, while frozen feasts have tripled
- Aldi and Tesco also reported an increase in frozen Christmas food over shortages fears
- Experts say frozen foods are the fastest growing grocery category after alcohol
Frozen turkey sales have nearly doubled as families stock up early for fear of delivery problems ahead of Christmas.
Sales of frozen fillings are also up a fifth, while other savory products are up 9 percent, according to Kantar analysts.
Concerns about a shortage of festive foods have prompted shoppers to start stocking up early as they scramble to ensure they have everything they need for a Merry Christmas.
Frozen turkey sales have skyrocketed in recent weeks as shoppers begin stocking up on festive foods for fear there will be a shortage of their usual favorite essentials in the run-up to Christmas.
Aldi, Tesco and Iceland have all reported increased purchases of frozen turkeys, with sales of the latter rising 400 percent, according to the Guardian, while sales of frozen banquets have tripled.
Recent data also showed that the word “Christmas” was searched more than 17,000 times on the Icelandic website during the first week of October.
Iceland said it is preparing for a much busier season than usual and increased its order of frozen turkeys by 20 percent earlier this month.
It will also be launching its full range of Christmas meats two weeks earlier than usual.
Richard Harrow, chief executive of the British Frozen Food Federation, said the surge in frozen turkey sales is “evidence of a growing awareness of the quality, convenience and ability of frozen foods to reduce food waste.”
He added: “Many consumers are permanently converted to buy more frozen foods due to the long shelf life, value for money and variety on offer.
In addition to a strong increase in frozen turkey sales, frozen stuffings and feasts have also increased
‘Combined with the current concerns about the food supply, many people will opt for frozen food this Christmas.’
According to the BFFF 2021 ‘Frozen Food’ report, shoppers spent an additional £872 million on frozen foods last year.
It turned out that frozen foods were the fastest growing grocery category after alcohol.
Analysts at Mintel said the recent fuel crisis and the shortage of truck drivers created uncertainty for shoppers and some had begun their festive preparations as early as September.
Meanwhile, figures from analytics firm Kantar show that 449,000 consumers bought their Christmas pudding in September — a 76 percent increase from last year.
According to the Traditional FarmFresh Turkey Association (TFTA), it came after it was reported that fears of a potential shortage led to an increase in the ordering of good quality turkeys to prepare for Christmas.
Meanwhile, families have already started panicking to buy toys, a major store owner said, as brands like Barbie and Lego warned they were selling at “Christmas quantities.”