Peter Shilton backs decision to stop sponsoring football jersey gambling games and rejects claims Premier League clubs need money to survive
- The government will ban gambling companies from sponsoring football shirts
- Peter Shilton welcomed plans to stop betting sponsorship on football shirts
- He has rejected claims that clubs need money from gambling companies to survive
- Nine Premier League clubs have betting companies as front-of-shirt sponsors
Peter Shilton applauds plans to stop sponsoring gambling games on football shirts and rejects claims that clubs need money from gambling companies to survive.
Sportsmail revealed this week that the government plans to ban gambling companies from being title sponsors following the revision of the gambling law.
Shilton, England’s most awarded men’s footballer, struggled with a gambling addiction for 45 years, leading him to launch his Shilton’s Soccer Shirt Gambling Ban campaign earlier this year with his wife Steph.
Peter Shilton (above) applauds plans to stop sponsoring betting games on football shirts and rejects claims that clubs need money from betting companies to survive
Government to ban gambling companies from sponsoring football shirts (Photo: West Ham sponsored by betway left, Wolves sponsored by ManBetX right)
The former goalkeeper took his campaign to Downing Street last week, where he handed over a petition signed by 12,000 people and a letter to Boris Johnson saying that ‘banning gambling advertising on football shirts should be a priority’.
Shilton said, “This is encouraging news. It would be a great step.
‘The number of children starting gambling and the number of addicted gamblers is constantly increasing. Football has to clean up.’
Analysis by GlobalData estimates top clubs could lose £50m a year from the ban, with their sports analyst Liam Fox warning: ‘Clubs are increasingly dependent on the industry to bridge the financial disparity between themselves and clubs at the top of the table. to help limit. The ban will probably widen this gap even further.”
But Shilton said, “I don’t agree with that. There are plenty of clubs that don’t have betting companies on their shirts and survive. It’s a bad business model if you rely on it.’
Question and answer
Why is this change happening now?
The Gambling Act was passed in 2005, but technological advances have led to an explosion of gambling companies sponsoring sports, raising concerns about gambling-related harm.
The government’s 2019 manifesto promised to review the regulations to “fit for the digital age.” In December 2020, a broad overhaul of the gambling laws was finally launched.
Following a call for evidence earlier this year, ministers are now preparing a white paper of proposals, including a ban on gambling companies as front-of-shirt sponsors.
Will other forms of gambling advertising be banned?
While ministers appear to agree on removing gambling logos from shirts, talks are underway about how far the new regulations should go.
Both sides are lobbying hard. Reformers say a ban on shirt sponsorship would be pointless if ads continued to appear on stadium billboards and on TV. However, sports boards and clubs are desperate not to lose a valuable source of income.
What happens to clubs that are already locked into sponsorship deals?
A front-shirt ban is unlikely until at least the 2023-24 season, as a bill is still months away from going to parliament. Still, clubs have been preparing for a rule change by entering into short-term sponsorship deals or entering clauses.
In the championship, teams are going away from betting on sponsors on uniforms. This summer saw an increase in deals with financial trading companies, which should avoid new regulations.