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Madi Stefanis, 21-year-old business student from Melbourne, launches Australia’s first reusable film camera 35mmco

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Student, 21, Uses $250 to Start a Smart Business That Makes $100,000 a MONTH (And It’s Not a Pyramid Scheme)

  • Madi Stefanis, 21, sold a vintage film camera on Facebook in 2019 for $250
  • When she saw the demand, she used the money to buy more – and sold 10 within a week
  • The business student has been selling old models for a year on her website, 35mmco
  • In 10 months she developed a reusable film camera that launched in August
  • The $99 Reloader has sold out twice since, at six figures a month
  • Ms Stefanis told Daily Mail Australia her best advice is ‘stop talking and go for it’










A savvy young business student has revealed how she used $250 to create a durable film camera that brings in up to $100,000 a month.

When Madi Stefanis, 21, tried to flog a vintage camera for $50 on Facebook Marketplace in 2019, she was inundated with offers before making a $250 offer.

Surprised at the demand, she invested the money in more and sold 10 of them within a week.

The budding entrepreneur spent a year searching for and reselling discontinued models on her website, 35mmco, but in the background she worked hard developing her invention: Australia’s first-ever reusable film camera.

The $99 Reloader has sold out twice since its August 15 launch, shifted 5,000 units, and Stefanis earned six-figure monthly sales — all while doing his bit for the planet by creating an alternative to single-use, disposable cameras. usage.

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Melbourne student Madi Stefanis (right) created Australia’s first-ever reusable film camera

The $99 Reloader is a smart alternative to single-use disposable cameras, notorious for creating massive amounts of plastic waste that ends up in oceans and landfills

The palm-sized camera (pictured) has sold out twice since its August 15 launch, 5,000 units have been shifted, and Ms. Stefanis earned six-figure monthly sales

The $99 Reloader (left and right) is a smart alternative to single-use disposable cameras, notorious for creating massive amounts of plastic waste that ends up in oceans and landfills

Reflecting on her extraordinary success, the businesswoman described the interest in the first camera she sold on Facebook as a “light bulb moment” that lit her path to success.

“It was unbelievable, I literally can’t keep up with the demand,” she told the Daily Mail Australia. ‘In two months I have outgrown my production space.’

Made in China from ABS plastic, the palm-sized camera has a 31mm lens and a focus of up to one meter, with a shutter speed of 1/120S and a built-in flash powered by a triple A battery that brighter than what is used in traditional disposables.

Ten months in the making, the camera has a vegan leather strap and is refillable with $14.95 Kodak Gold 200 film, which is also on Ms. Stefanis’s website.

Disposable cameras are cheap, retailing from $19 to $29.95 at Amazon and Officeworks, but their disposable nature leaves a huge amount of plastic waste ending up in oceans, rivers and landfills.

Ms. Stefanis says the Reloader – which is designed for beginners without any experience in photography – also offers better value for money in the long run.

“A roll of film only costs $14.95, so it’s ultimately cheaper than buying single-use cameras over and over,” she said.

The camera is currently sold out, but is available for pre-order, with shipping starting November 15.

TikTok was the biggest source of sales for the company, according to Ms Stefanis, who says the website saw “huge” traffic after a video over the camera went viral with more than 1 million views.

Ms Stefanis struggles to keep up with demand for her invention, which has sold out twice - for 5,000 units - since its launch in August.

The businesswoman describes the interest in the first camera she sold on Facebook as a 'light bulb moment' that lit her path to success

Ms Stefanis struggles to keep up with demand for her invention, which has sold out twice – for 5,000 units – since its launch in August.

The camera (pictured) has a vegan leather strap and is refillable with $14.95 Kodak Gold 200 film, which is also on Ms. Stefanis's website.

The camera (pictured) has a vegan leather strap and is refillable with $14.95 Kodak Gold 200 film, which is also on Ms. Stefanis’s website.

Her best advice for aspiring entrepreneurs thinking about starting a business is simple: “Just do it.”

“I’m surrounded by so many people who say they want to do it, but they’re paralyzed by fear. The worst thing you can do is fail,” she said.

Mrs. Stefanis plans to wholesale the Reloader and stock it in major Australian stores, but she needs to find a bigger factory.

“Right now we don’t have enough stock for our own customers – it’s a good problem to have!” she said.

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