Katy Perry shows vivid image as she matches her hit songs with colors in new Behr and Spotify collaboration
Katy Perry announced a new way for fans to enjoy a moment of synesthesia as she unveiled her new partnership with Behr and Spotify.
In a video posted to her Instagram on Friday, the 36-year-old singer changed the color of her room by turning the dial of her hit songs.
For example, in the video, she first turned the dial to Never Really Over, and the all-white room went all yellow with the star donning a flowing yellow dress and dyed blonde hair.
Multiple senses: Katy Perry posted a video to her Instagram to announce a way for fans to enjoy a moment of synesthesia
The concept of the video took Perry through a number of costume changes.
From her yellow ensemble, the Waking Up in Vegas remix started playing and Perry’s clothes changed into a form-fitting leather dress. She wore her hair over her shoulders
Teenage Dream painted the room blue and the I Kissed a Girl wore a classic 70s-inspired outfit. Her hair turned into a short, trimmed bob.
The video ended with the phrase “Every song has a color” written on the screen.
Cycling through the rainbow: The singer, 36, turned a clock face on the wall to different songs that also changed the room she was in to different colors
Started: The singer sat in a simple, all-white room before the music started
Start sunny: The singer’s first song put Perry in this flowing yellow dress and dyed blonde hair
Tight outfit: Perry changed into this leather outfit that left little to the imagination
The Grammy Award winning artist captioned the photo: “Every song has a colour. (What, you didn’t know?!) Well, check them out for yourself at behrmusicincolor.com. Then come back and tell me the color of your favorite song.’
A project between Perry, Spotify and Behr, BEHR’s MUSIC IN COLOR is “an interactive audio representation of colors Katy Perry experiences through music,” according to a release.
Users can use the tool to find new paint colors through their favorite music on the streaming app.
Vintage outfit: the singer wore an outfit inspired by the 70s
Keeping busy: The singer-turned-actress has been busy with her career for the past few years. She released an album in 2020 and a single earlier this year
Other artists also have colors to match their songs. Artists like Dido, Panic! At the Disco and Dua Lipa also have colors to accompany their songs.
This latest project isn’t the only one the artist has been working on recently.
Perry also released an album last year, Smile, and earlier this year released a single for Pokémon 25: The Album.
The superstar has also been busy with her engagement to Pirates of the Caribbean actor Orlando Bloom and their baby Daisy Dove Bloom, who turned one last month.