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How The Voice saved Channel Seven’s ratings

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How The Voice Channel Saved Seven – The ratings gun saved the network in a year of ups and downs










Channel Seven took over The Voice Australia from Channel Nine this year.

And the move helped save the network a year of hits and misses when it came to ratings.

On Sunday, news.com.au spoke to James Warburton, CEO of Seven West Media, who greeted the singing competition like a feather on the station’s cap.

Hit: Channel Seven took over The Voice Australia from Channel Nine this year. And the move helped save the network a year of hits and misses when it came to ratings. Pictured: The Voice Australia, judges Rita Ora, Keith Urban, Guy Sebastian, Jess Mauboy

“We stole that from under (channel 9’s) nose,” Mr Warburton told the publication.

“The Voice was such a dominant force. The Voice is in the top five in all countries in the world, it was a no-brainer.’

He added: “It will go down in history as one of the greatest programming coups in television history.”

Winning: James Warburton, CEO of Seven West Media, said, “The Voice was such a dominant force.  The Voice is in the top five of all countries in the world, it was a no-brainer.  It will go down in history as one of the greatest programming coups in television history.

Winning: James Warburton, CEO of Seven West Media, said, “The Voice was such a dominant force. The Voice is in the top five of all countries in the world, it was a no-brainer. It will go down in history as one of the greatest programming coups in television history.”

The CEO also cited the coverage of the Seven Olympics in Tokyo as a huge success for the network.

There were some disappointments for Seven, however, with golf reality show Holey Moley and Big Brother VIP falling short of expectations.

Mr Warburton thinks the end of lockdowns across the country has brought Big Brother’s success.

Downside: There were some disappointments for Seven, however, with golf reality show Holey Moley (pictured) and Big Brother VIP falling short of expectations

Downside: There were some disappointments for Seven, however, with golf reality show Holey Moley (pictured) and Big Brother VIP falling short of expectations

“The show was launched as Sydney and Melbourne came out of lockdown so it was a pretty tough environment for any show,” he said.

The future of Big Brother VIP has been called into question after a disastrous ratings season this year.

Despite a stellar cast and tireless marketing campaign, the final season struggled to stand up to its rivals.

The reality show only made more than 380,000 in the five capitals this season, usually ranking third on our fourth most popular show of the night.

Locked Out: Mr Warburton thinks the end of lockdowns across the country has brought Big Brother's success.  Big Brother VIP is pictured

Locked Out: Mr Warburton thinks the end of lockdowns across the country has brought Big Brother’s success. Big Brother VIP is pictured

Overall, Channel Seven has been crowned Australia’s number one TV network after beating Nine in the ratings war.

Network Seven dominated the market share of 38.6 percent, slightly more than Nine’s 37.7 percent.

The top-performing shows for the network were The Voice, which averaged 1,850,000 viewers nationally, and Farmer Wants a Wife, which had an average audience of 1,253,000.

Won: Network Seven dominated the 38.6 percent market share, slightly more than Nine's 37.7 percent

Won: Network Seven dominated the 38.6 percent market share, slightly more than Nine’s 37.7 percent

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