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Holly Willoughby launches new fragrance collection with £65 . candle

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Holly Willoughby has launched her new wellness site Wylde Moon and will reportedly use the brand to promote crystals from her clairvoyant friend who can talk to the dead.

The TV presenter, 40, took to Instagram on Wednesday to mark the launch of her new brand, thought to rival Gwyneth Paltrow’s Goop, and released a fragrance that comes in a £65 three-wick candle and a single fuse of £40.

In a video, Holly shared how she lights candles around the full moon and “knows feelings and energies” in her life late for the next lunar cycle.

Venture: Holly Willoughby has launched her new wellness site Wylde Moon and will reportedly use the brand to promote crystals from her clairvoyant friend who can talk to the dead

She said, “It was a big day at Wylde Moon today. The full moon behind me, a very powerful one tonight. I don’t know about you, I didn’t sleep very well last night, I had all kinds of weird dreams about being in a cave.

‘The candle was launched today and I thought this was a great moment to share with you what I do on a full moon.

“I pick up my candle, I light it, and I think about all those things that have happened over the past month that I’ve been working towards and am thankful for today. We all go through strange times, so it’s nice to think about the positives.

“When the time is right, I’ll blow out the candle and let all those thoughts and feelings go and I know with the next lunar cycle, I can let familiar feelings and energies into her life.”

Clip: Holly shared in a video how she lights candles around the full moon and 'knows feelings and energies' in her life late for the next lunar cycle

Clip: Holly shared in a video how she lights candles around the full moon and ‘knows feelings and energies’ in her life late for the next lunar cycle

Holly’s clairvoyant friend Emma Lucy Knowles, who was previously part of a “modern witchcraft panel” in 2019, realized as a child that she could talk to ghosts.

She told the Daily Star: “I never grew up knowing what I could do, how I did some of the things I did, how I felt everything or felt other people’s pain.

“For a long time I thought it was all my own ‘things,’ so I bundled up, hid and became very oppressed and skeptical of myself and my blessings.”

“I heard through ghosts about the tragic death of my grandparents and alarmed my mother with details of what was seemingly just another ‘normal day’.

Emma recommends Wylde Moon users get a “Crystal of the Month” called Carnelian, and she also sells “Healing Stones” on her own website.

Friends: Holly's clairvoyant friend Emma Lucy Knowles advises Wylde Moon users to get a

Friends: Holly’s clairvoyant friend Emma Lucy Knowles advises Wylde Moon users to get a “crystal of the month” called Carnelian and she also sells “healing stones” on her own website

Holly hinted that her site will also sell crystals, writing “watch this space!” in a section describing the stones that help produce ‘fresh vibration’ and ‘magic’.

Holly’s first candle is described as a ‘fresh, aromatic blend made to energize and invigorate, with notes of tomato leaf, geranium, sandalwood, mint and rose’.

According to popular culture and brand expert Nick Ede, Holly’s surprising career move bears some resemblance to that of Gwyneth Paltrow, who has become quite the wellness guru in recent years thanks to her website, Goop.

Speaking to FEMAIL, he said: ‘Just like Gywneth with Goop and Kourtney [Kardashian] with Poosh and formerly Meghan with The Tig she knows she has a captive audience that loves everything about her – with her team of experts she shows her fans the everyday products available to buy and how good they can make you look see and feel,” Nick continued.

“It’s great to see that she hasn’t gone for overpriced items and that she’s mixing and matching like you’d think she did in her day-to-day life as a working mom.”

Radiant: Holly has released a £65 scented candle called The Wild as the first products from her new lifestyle brand

Radiant: Holly has released a £65 scented candle called The Wild as the first products from her new lifestyle brand

“She plans to open a boutique on the site and here she will make good money from affiliates, sponsorships and I am sure she will create a subscription model in due course as well. This is an ultra smart move by a woman who is taking control of her brand identity and it works really well.

“I think she can make at least half a million in the first year and millions after that when the concept is ready.”

Declaring her hopes for her new website, Holly wrote, “I want WYLDE MOON to be a place where I can share the things I love, the lessons I’ve learned, the things I see and immediately want to share with others.” parts. ‘

“I want it to be a place where we can also celebrate other people, where we can shed light on them, their brands, their experiences. It’s a celebration of all kinds of beauty.’

Businesswoman: The This Morning host has followed in Gwyneth Paltrow's footsteps by launching her own lifestyle website to share her favorite products with fans and sell home decorative items

Businesswoman: The This Morning host has followed in Gwyneth Paltrow’s footsteps by launching her own lifestyle website to share her favorite products with fans and sell home decorative items

On her new site, Holly, who admits to practicing sound baths and meditation, explains how she rediscovered herself while filming I’m A Celebrity in Australia without her family when she replaced Ant McPartlin in 2018.

She wrote: ‘Australia is the land of alternative therapies, and the city I was in really had everything for all kinds of people.

“Through this amazing kinesiologist named Josie I really started to unlock bits of myself and when I got back to England I knew I didn’t want to stop everything I had learned.

“Now I have things in my own hypothetical toolkit, like meditation and sound baths, that really work for me.”

Same but different: Gwyneth sells candles on her website Goop, retailing between £31 and £70 - The star can be seen on January 5 above

Same but different: Gwyneth sells candles on her website Goop, retailing between £31 and £70 – The star can be seen on January 5 above

The presenter went on to explain that she hopes Wylde Moon will help other women discover their ‘true sense’ of themselves – just as she did.

She wrote: ‘The main pillars of WYLDE MOON are about having a real sense of self, igniting your intuition, knowing your self worth, nourishing your body and soul through music, food, laughter, sex, passion. , pretty things or anything else. Above.

‘I think it’s important that we choose those beautiful things carefully, whether it’s for your home or for your body. And we shouldn’t feel guilty about that either, because we all like different things. Some are meaningful and some are downright frivolous, but they all have their place.’

Brand expert Nick went on to say that creating her own lifestyle brand is an “incredibly smart move” for Holly.

Exciting: Wylde Moon is an online space to empower women, explore crystal energies and provide fashion and beauty tips

Exciting: Wylde Moon is an online space to empower women, explore crystal energies and provide fashion and beauty tips

Success: According to popular culture and brand expert Nick Ede, Holly's surprising career move resembles that of Gwyneth Paltrow, who has become a wellness guru in recent years thanks to her website, Goop.

Success: According to popular culture and brand expert Nick Ede, Holly’s surprising career move resembles that of Gwyneth Paltrow, who has become a wellness guru in recent years thanks to her website, Goop.

“She is such an influential talent and I can see that this brand expansion is a very informative, lucrative and successful spin-off for Holly,” he added. “The reason it’s going to work is because she’s proven time and time again to sell out products, she has a magical touch when it comes to style, lifestyle and beauty.”

It’s the latest career move for Holly, who already has several other jobs – from an ambassador for Garnier and Marks and Spencer to a novelist who will be releasing her first all-encompassing book in October, priced at £20 a copy.

In addition to her fortune from TV presentations – the mainstay of which is a reported £600,000 a year to host ITV’s flagship daytime show This Morning – the mum of three also rakes in numerous sponsorship deals with the likes of Garnier and Marks and Spencer.

Holly was recently announced as the new co-presenter of BBC1’s Wim Hof’s Superstar Survival, alongside comedian Lee Mack. And let’s not forget her Roxy Media recording company, which is thought to be worth a cool £10 million.

New website: The presenter went on to explain that she hopes Wylde Moon will help other women discover their 'true sense' of themselves - just as she did

New website: The presenter went on to explain that she hopes Wylde Moon will help other women discover their ‘true sense’ of themselves – just as she did

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