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High-profile broker is POSTED after posting a ‘racist’ comment on Facebook

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A high-profile real estate agent is POSTED after he posted a ‘racist’ comment about fitness equipment on Facebook – but was his question fair enough?

  • Melbourne high-flying real estate agent fired after posting ‘racist’ comment
  • Matthew Scafidi wondered if fitness equipment was made in China
  • Agent said he wanted to “avoid” Chinese products if he could, sparking outrage
  • Mr Scafidi has stepped down from his role at Jellis Craig Agency in Mitcham










A Melbourne broker has been fired after a ‘racist’ comment he posted online sparked public outcry.

Matthew Scafidi has finally stepped down from his position as franchisee director of real estate firm Jellis Craig in the inner-city suburb of Mitcham.

The self-proclaimed “home gym enthusiast” questioned the origin of a workout device in a post on his personal Facebook page on Monday.

‘No Australia Made logo on this one, based on this and the price can I assume it’s a Chinese import? I want to avoid Chinese imports if I can,” he asked.

Matthew Scafidi (pictured) has finally stepped down from his position as franchisee director of real estate agent Jellis Craig in the inner-city suburb of Mitcham

The real estate expert said he wanted to avoid Chinese-made products if he could, in connection with a piece of home fitness equipment (pictured, the broker's Facebook post)

The real estate expert said he wanted to avoid Chinese-made products if he could, in connection with a piece of home fitness equipment (pictured, the broker’s Facebook post)

The post, which has since been deleted, soon caused a stir on social media, with other Facebook users claiming Mr Scafidi’s feelings were “racist”.

A woman re-uploaded a screenshot of the offending post, claiming that the broker made the following points.

‘1. Chinese imports are cheap and messy and 2. People of Chinese descent are not part of the Australian community,” she wrote.

“It’s disturbing to see this comment from someone like Matthew doing business in Mitcham, where the three greatest ancestors in 2016 were English, Australian and Chinese.”

Several members of the wider community also took offense at the post, voicing their grievances in the Google reviews for Jellis Craig.

Mr Scafidi's (right) comment quickly sparked outrage on Facebook and the wider community

Mr Scafidi’s (right) comment quickly sparked outrage on Facebook and the wider community

Several members of the wider community also took offense at the 'racist' post, voicing their grievances in Google reviews for Jellis Craig (pictured)

Several members of the wider community also took offense at the ‘racist’ post, voicing their grievances in Google reviews for Jellis Craig (pictured)

A social media user posted a photo of Mr Scafadi on top of the original post (pictured)

A social media user posted a photo of Mr Scafadi on top of the original post (pictured)

The agency has a Google rating of 1.2 out of five stars.

Matthew Scafidi’s Charity Donations

Mr. Scafifi has donated thousands of dollars into his local community, including:

Football Club Mitcham

Mitcham Cricket Club

Mitcham Netball Club

Blackburn Football Club

Blackburn Cricket Club

Blackburn South Cricket Club

Heatherdale Cricket Club

Vermont Cricket Club

Antonio Park PS

Range display PS

Blackburn PS

Rangeview Pre School

Blackburn Lake Netball Club

Buckanbe Blues Festival

Ovarian Cancer Australia

Saint James primary school

Mitcham Thunder Basketball Club

100 words from partner to partner

“What he did was unprofessional,” one user wrote.

“Matthew Scafidi, since you don’t want Chinese products, why don’t you avoid Chinese customers,” commented another.

Mr Scafidi’s profile no longer exists on the Jellis Craig website, despite the link still existing in the property’s Instagram biography.

A source with deep knowledge of the property sector in Melbourne’s eastern suburbs questioned the motivation behind the decision to fire Mr Scafidi.

“Would there be outrage if you deleted the word Chinese and added American? It seems to me he’s just saying he’d rather buy Australian.’

Mr. Scafidi has been a highly regarded community member for over a decade in the area where he has built a small real estate empire.

In 2017, he was awarded the Real Estate Institute Of Victoria Residential Salesperson Of The Year.

With the help of his wife Tanya, the couple, who has a daughter and two dogs, runs four businesses — two real estate sales offices, a rental business and a corporate identity business — and employs nearly 70 people.

Mr Scafidi, who has appeared in several articles and online interviews about his business ventures, had put his money into businesses rather than homes.

It is clear that Mr Scafidis has sought legal advice regarding his sudden resignation.

He declined to comment on Wednesday when the Daily Mail Australia contacted him.

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