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Hannah Betts’s Better….not younger: Time to buy a millennial’s makeup bag, no matter your age

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Millennial makeup phenom Glossier has just released ten earthy eyeshadow trios known as Monochromes (£19, glossier.com) — and they’re very pleasing, too.

Instead of the overstuffed ‘makeup artist’ selections of weird and not-so-gorgeous colors that no one ever uses, Monochromes focuses on your chosen shade – the one you always use up – played in three ways: a rich matte, a satin sheen and a sparkling metallic.

You’ve probably heard of Glossier, even if you’ve never tried it. This digital makeup brand was founded in 2014 by American Emily Weiss, now 36.

It launched four products aimed at creating the dewy, natural-looking complexion (rather than over-made up looks) that millennials crave.

Here was the opposite of the Kardashian style, emphatically contoured, fake face designed to look good on Instagram. Shiny girls liked simple things like the finger paint type you just smeared on.

The 28-year-old Scottish founder of the makeup range Vieve, Jamie Genevieve, is going to teach me how to apply her false eyelashes (stock image)

Glossier now has some 40 beauty products and sold brilliantly during the lockdown as some more established rivals fled. It will open its first international flagship store in London’s Covent Garden this winter.

After the brand’s pop-up store opened in London in 2019, more than 100,000 gamblers visited it for ten weeks.

Not all of these enthusiasts were pincers, as Glossier knowledge is often passed on to older women the way cosmetic knowledge was once passed on. Witness the passion of Beyonce (40), Michelle Obama (57) and Iris Apfel (100) for the brand.

Boy Brow (£14) was the product that took the beauty planet by storm: the eyebrow pomade once had a 10,000-person waiting list and sold four million bottles.

Inspired by mustache wax, Boy Brow adds texture without stiffness, plus the perfect amount of pigment.

I dare you to find a better eyebrow trimmer. That said, for filling gaps, try Brow Flick (£15), Glossier’s micro-fine pen.

I love Glossier’s Perfecting Skin Tint (£20), the purest and smoothest foundation that looks on bare skin. It brightens, gives a soft glow and minimizes the appearance of pores without hiding the skin underneath.

Gen Y likes the way it doesn’t mask freckles. I like the way it glides over wrinkles.

Millennial makeup phenom Glossier just released ten earthy eyeshadow trios known as Monochromes (£19, glossier.com) and they're very pleasing too

Millennial makeup phenom Glossier just released ten earthy eyeshadow trios known as Monochromes (£19, glossier.com) — and they’re very pleasing too

Glossier’s ultra-light powder, Wowder (£18), has an instant blotting paper effect without limescale.

And I know women in their 50s who are obsessed with all eight cult Cloud Paints (£15) – gel-cream blushes with tap-on. Because why close your mind to a product simply because it’s being championed by another generation?

If you didn’t cut off your nose all the way to tease your face, it would definitely look old-fashioned.

Beauty moves fast. Twenty years ago, the industry was dominated by companies such as Estee Lauder, L’Oréal and LVMH. Today, legions of ingenious upstarts are flourishing. During the lockdown alone, Boots’s Covent Garden flagship store launched 65 new brands.

Fenty Beauty from pop star Rihanna, 33, is outstanding, while the heavier Huda Beauty, from 38-year-old American makeup artist Huda Kattan, has fans of all ages.

I just gave a friend in his late 70s the new Hydro Grip Eye Primer (£22, cultbeauty.com) from another millennial brand, Milk Makeup.

My girlfriend won’t be thrilled with Milk’s vegan credentials, cannabis oil fixation, or 1.9 million Instagram followers aka the ‘Milk Mob’, but she’ll be impressed by its colorfast and moisturizing properties. the primer on the lid.

I’m also throwing in a tube of the flattering liquid Bionic Blush (£19) and Sunshine Under Eye Tint + Brighten (£26) because they’ll just be the ticket while she’s on chemo.

Meanwhile, 28-year-old Scottish founder of the makeup line Vieve, Jamie Genevieve, is going to teach me how to apply her false eyelashes (£11, vieve.co.uk), despite being older than her mother – who she also takes over.

What does age actually mean in this context – or race, or gender, for that matter?

Glossier’s dab here, dab there approach is completely one with the older women’s line Trinny London, or Bobbi Brown’s new, timeless Jones Road venture.

Who cares who things should be if they work so beautifully?

MY AUTUMN PICK-ME-UPS

This doesn’t have too firm bristles to help you dry brush for a smoother backside.

theorganicpharmacy.com

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The classic, perfume-free emollient is inexpensive enough to smear all over.

500ml, boots.com

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Lavender, rose geranium, juniper berry and lemongrass make for a heavenly, multifunctional salve.

30ml, uk.ishga.com

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Soothing and smells divine.

It also works on skin prone to eczema.

100ml, balanceme.com

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This sunny cedarwood fragrance was created by Lyn Harris of Miller Harris fame.

sunspel.com

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MY ICON OF THE WEEK: Liz Hurley

Actress Liz Hurley, 56, shows off her gear in Versace during Milan Fashion Week, complete with a fabulous ‘up and at ’em’ cleavage.

She’s a notoriously disciplined eater – remember her six-raisin snacks?

Actress Liz Hurley, 56, shows off her gear in Versace during Milan Fashion Week, complete with a fabulous 'up and at 'em' cleavage

Actress Liz Hurley, 56, shows off her gear in Versace during Milan Fashion Week, complete with a fabulous ‘up and at ’em’ cleavage

Hurley, who has been a spokesperson for Estee Lauder since 1995, credits the Advanced Night Repair Serum (£60 for 30ml, esteelauder.co.uk) for her youthful glow, saying: ‘I will moisturize my face six times a day. and about ten times my neck.’

COSMETICAL DESIRE

When the original Moroccanoil came out in 2008, this award-winning conditioner, styling and finishing tool was too heavy for my limp locks, despite the wonders it worked on thicker, curly hair.

Now there’s a version of the antioxidant-rich argan oil and linseed powerhouse designed to detangle finer and/or light-colored locks, including platinum and white: Moroccanoil Treatment Light.

I’m obsessed: the shine has to be seen to be believed, and it also speeds up drying time.

125ml, maroccanoil.com

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RACE YOU TO THE

Wet lips are back – blame the 90s revival – and who better to give them to us than Posh Spice?

Victoria Beckham’s Posh Gloss is packed with plump caprylic triglyceride and is non-sticky so you won’t end up with a mouthful of hair.

It takes two decades of your pout, if not your dance moves.

victoriabeckhambeauty.com

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