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Couple makes $26 MILLION with their ‘genius’ baby product that solves a disgusting problem

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When high school sweethearts Angela and Elijah Kim launched Bubzi Co in 2016, they had their “genius” idea of ​​making $26 million in just five years.

The Sydney couple, both 36, were inspired to start the business after noticing that many new millennial parents around the world were turning to Amazon to buy “low quality” nursery products.

The brand’s first product was a nasal aspirator – a reusable suction device that relieves babies of nasal congestion and mucus.

But success did not come without a fight, as Elijah, who was a budding entrepreneur, spent $250,000 on eight separate business endeavors that failed prior to Bubzi Co.

Since then, they have sold over 200,000 nasal aspirators worldwide and struck a deal with Woolworths.

Sydney couple Angela and Elijah Kim (pictured) launched Bubzi Co in 2016 after noticing new millennial parents around the world turned to Amazon to buy daycare products

The brand's first product was a nasal aspirator - a reusable suction device that relieves babies of nasal congestion

The brand’s first product was a nasal aspirator – a reusable suction device that relieves babies of nasal congestion

“We have decided to set up our own business selling quality nursery items at good value for money,” Angela told Daily Mail Australia.

‘We want to help parents with the monumental change in their lives after having a baby.’

The business idea struck a chord with the couple who wanted to become parents themselves and now have a two-year-old daughter.

But the previous failed business attempts left Elijah feeling “nervous” about starting the new brand and the couple decided to invest just $1,000 to get Bubzi Co up and running.

Fortunately, the investment paid off after the couple started selling the nasal device on Amazon.

Angela said nasal aspirators are an “essential product” that parents wanted to use to remove “bow ash” from their baby’s nose – but many products sold on the market at the time did not work efficiently and received complaints.

The Bubzi Co $19.95 Nasal Aspirator is designed with a silicone strip that goes into the baby’s nostril and a using breather that the parent can gently inhale through a suction tube to remove the mucus build-up.

A unique mouthpiece also prevents snot and germs from entering the parent’s mouth from the nose.

The smart mucus extractor is ideal for infants and can clear the toughest blockages in 30 seconds.

But success did not come without a fight, as Elijah spent $250,000 on eight separate business attempts that failed before Bubzi Co.

But success did not come without a fight, as Elijah spent $250,000 on eight separate business attempts that failed before Bubzi Co.

The Bubzi Co $19.95 Nasal Aspirator is designed with a silicone strip that goes into the baby's nostril and a using breather that the parent can gently inhale through a suction tube to remove the build-up of mucus

The Bubzi Co $19.95 Nasal Aspirator is designed with a silicone strip that goes into the baby’s nostril and a using breather that the parent can gently inhale through a suction tube to remove the build-up of mucus

Bubzi Co has achieved most of their success by selling on Amazon to reach customers internationally, but Angela and Elijah are delighted to be selling the nasal aspirator to Australian parents in-store.

In its first year, the company made $3.2 million, which was reinvested in the brand to grow it further.

From October 18, the Premium Baby Nasal Aspirator will be on sale in 308 Woolworths stores, marking the brand’s first debut in Australian stores after selling on Amazon.

Angela presented the product to Woolworths in December 2020 after customers flooded their booth during a maternity and baby exhibition.

The brand has achieved most of their success by selling on Amazon to reach customers abroad.  In its first year, the company made $3.2 million

The brand has achieved most of their success by selling on Amazon to reach customers abroad. In its first year, the company made $3.2 million

In addition to the nose buy, the brand has expanded their range to 12 products - including sleep pacifiers, play mats and bedspreads

In addition to the nose buy, the brand has expanded their range to 12 products – including sleep pacifiers, play mats and bedspreads

When asked what's next for the brand, Angela said she and Elijah hope to work with more retailers and make Bubzi Co a

When asked what’s next for the brand, Angela said she and Elijah hope to work with more retailers and make Bubzi Co a “household name” in Australia.

In addition to the nose buy, the brand has expanded their range to 12 products – including sleep pacifiers, play mats and bedspreads.

The most popular seems to be the $74.09 DIY keepsake, where parents can make handprints and footprints of their baby using clay.

When asked what’s next for the brand, Angela said she and Elijah hope to partner with more retailers to make Bubzi Co a “household name” in Australia.

A percentage of the proceeds will also be donated to charities that align with the brand’s values, including Postpartum Support International (PSI) and B1G1 to help pregnant women in rural India.

Australians can buy the Bubzi Co Nasal Device from Woolworths and all products on Amazon.

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