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Audrey Palupi and Jeremiah D’Souza Earn $450,000 in Sales After Custom Sneaker Co Launch

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Say Lost Their Job When Covid Hit, Made $450,000 in Just Eight Months Selling Custom Shoes

  • A young couple has started a thriving business selling custom sneakers
  • Audrey Palupi (20) and Jeremiah D’Souza (22) Launch Custom Sneaker Co
  • The couple were living on benefits after losing their jobs during Covid-19
  • They saw a huge spike in sales after the brand made $450,000 in sales in eight months










Audrey Palupi, 20, and Jeremiah D’Souza, 22, Launched Custom Sneaker Co Amid Global Pandemic

A married couple living on benefits after losing their jobs has made $450,000 in sales after starting a thriving business selling custom sneakers.

Audrey Palupi, 20, and her boyfriend Jeremiah D’Souza, 22, launched Custom Sneaker Co amid a global pandemic after seeing a niche in the custom footwear market.

The Melbourne-based pair saw a huge spike in sales during Covid-19 after the brand made $450,000 in eight months and $116,000 in August alone.

Before their success, Audrey worked as a swimming teacher while Jeremiah was a shop assistant at Glue – but they were both fired during the coronavirus crisis.

The Melbourne-based pair saw a huge spike in sales during Covid-19 after the brand made $450,000 in eight months and $116,000 in August alone.

The Melbourne-based pair saw a huge spike in sales during Covid-19 after the brand made $450,000 in eight months and $116,000 in August alone.

Customizing sneakers started as a hobby for Audrey after coming across a unique pair with a butterfly on them through a store in the US - but she couldn't look beyond the astronomical shipping costs to Australia (picture of the brand's custom sneakers )

Customizing sneakers started as a hobby for Audrey after coming across a unique pair with a butterfly on them through a store in the US – but she couldn’t look beyond the astronomical shipping costs to Australia (picture of the brand’s custom sneakers )

“We were unemployed and had no income and were dependent on Centrelink at the very beginning of the pandemic and had a lot of free time,” Audrey told news.com.au.

Customizing sneakers started as a hobby for Audrey after she came across a unique pair with a butterfly on them through a store in the US, but she couldn’t look beyond the astronomical shipping costs to Australia.

“As we posted more on our Instagram, people loved our designs, loved our art, and loved having something unique,” ​​she said.

The pair soon saw a huge demand for personalized shoes as their company received up to 30 orders per day.

Prices range between $253 and $407 depending on shoe size and design.

When their business took off, Audrey said they went from working from her mother's living room to running the brand in their own warehouse.

When their business took off, Audrey said they went from working from her mother’s living room to running the brand in their own warehouse.

Taking sneakers to a whole new level, customers can get everything printed from a cartoon character to abstract patterns and from a musician to an athlete

Taking sneakers to a whole new level, customers can get everything printed from a cartoon character to abstract patterns and from a musician to an athlete

Taking sneakers to a whole new level allows customers to have everything from a cartoon character to abstract patterns and from a musician to an athlete.

“We can bring anything to life with something as simple as a photo or someone’s company logo or family portrait — we can put all that on the shoe,” she said.

The designs are hand painted, printed or stitched onto the shoes.

When their business took off, Audrey said they went from working out of her mother’s living room to running the brand in their own warehouse.

“This makes all the sleepless nights and challenges – what many people would call failures – worth it,” she said on Instagram.

On the store’s website, the company states that the sneakers are 100 percent genuine and authentic after being “legally purchased at full retail price.”

‘We then adapt the design to the shoe and sell it. We are not affiliated with any other brand or shoe company,” the website reads.

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