Accountant, 21, food truck owner reveals how sharing his recipe ideas on TikTok made him Australia’s viral ‘citizen king’
- An accounting student turned citizen king has become a viral internet sensation
- Ali Chebbani, from Sydney, attributes the Covid-19 pandemic to his business success
- The 21-year-old started sharing recipes on TikTok while the country was in lockdown
- During this year’s lockdown, he saw an opening in the homemade burger kit market
- Ali is now a TikTok star with over 725,000 followers and 23 million ‘likes’
Ali Chebbani (pictured) has become a viral TikTok sensation for his burger recipe ideas
An accounting student has become a viral internet sensation teaching millions of home cooks how to make the perfect American smash burgers at home.
Ali Chebbani, from Sydney, credits the Covid-19 pandemic on the rising popularity of his startup company Chebbo’s Burgers food truck.
When restaurants and cafes had to close indefinitely as Australia plunged into lockdown, the 21-year-old started sharing his recipe ideas on TikTok, ranging from homemade burgers and cooking the perfect steak to recreating fast food classics.
When Sydney was placed under strict stay-at-home orders this year due to the rising number of cases, Ali saw an opening in the market for the supply of DIY burger kits.
The 21-year-old, from Sydney, credits the Covid-19 pandemic on the rising popularity of his start-up company Chebbo’s Burgers food truck
When Australia went into lockdown, Ali started sharing his recipe ideas on TikTok, ranging from homemade burgers and cooking the perfect steak to recreating fast food classics (photo of his version of McDonald’s Sausage and Egg McMuffin)
The idea came to my mind after he gained a huge following on TikTok for his burger tutorials, with thousands of fans bombarding him every day asking where to buy certain ingredients.
The young chef began offering homemade burger kits with the exact ingredients he uses in his food truck — including milk buns, American cheddar cheese, Chebbo’s signature meat patties, secret sauce, tomato slices, lettuce and brown onion.
Prices for the kits started from $23.99 to feed two. The boxes are no longer available.
In addition to the boxes, Ali has sold his famous $56.99 hamburger smasher, which is currently sold out, but is expected to relaunch in late October.
After four months of lockdown, Ali – who now has over 725,000 followers and over 23 million ‘likes’ on TikTok – has since reopened its food truck in Sydney’s Roselands, with plans to roll out a second truck.
When Sydney was placed under strict stay-at-home orders this year due to the rising number of cases, Ali saw an opening in the market for the supply of DIY burger kits. The young chef started offering DIY burger kits with the exact ingredients he uses in his food truck
After four months of lockdown, the TikTok star has since reopened his food truck in Roselands in Sydney’s southwest, with plans to roll out a second truck
Last November, he created a classic ‘Aussie’ burger – complete with triple beef patties oozing with cheese, bacon, beetroot, grilled pineapple, caramelized onion and egg.
“The DIY burger kits were a way to reach customers who couldn’t make it to the truck, but now it’s time to double the face-to-face trade. I missed it,” Ali told The Daily Telegraph.
During its first trading weekend, Ali said the food truck had sold nearly 500 burgers, including its most popular American-style cheeseburger with two beef patties, secret sauce, and a soft-milk bun.
“It was our third biggest weekend ever,” he said, adding, “It’s been such a wild ride.”