A prominent baby product manufacturer is recalling 3.3 million newborn recliner pillows after at least eight deaths were linked to the pillows in less than five years, federal safety regulators said Thursday.
The pillow-like pillows, made by the Boppy Company, are not safe for babies to sleep on because they cause suffocation, Consumer Product Safety Commission said:.
Federal regulators say the deaths, reported from December 2015 to June 2020, occurred after the babies were placed on their backs, sides or stomachs in the recliners.
“Incidents like this are heartbreaking,” Robert S. Adler, acting chairman of the security committee, said in a statement Thursday. “Because we know babies sleep so much of the time — even in products that aren’t meant for sleeping — and because suffocation can happen so quickly, these Boppy recliner products are just too risky to stay on the market.”
The recall affects all models of the newborn lounger, including the original and “preferred” versions, as well as a line sold through Pottery Barn Kids.
The recliners were sold from January 2004 to September 2021, according to Boppy, which is based in Golden, Colorado. The retailers that carried them included Target, Walmart and Amazon, Boppy said.
In a statement from the committee, a Boppy representative said the company had been devastated by the deaths related to the lounge chairs.
“Boppy is committed to doing everything possible to protect babies, including communicating the safe use of our products to parents and caregivers, and educating the public about the importance of following all warnings and instructions and the risks associated with unsafe sleeping practices for infants,” the statement said. “The daybed was not marketed as a sleep product for babies and carries warnings against unsupervised use.”
Boppy did not immediately respond to additional questions about the recall on Thursday.
People who purchased the recliner cushions should stop using them immediately and contact Boppy for a refund, the federal safety authorities said.
A product page on the Pottery Barn Kids website said the Boppy newborn lounger had been discontinued. A description of the product read: “Your baby can rest safely in this cozy and comfortable pillow. It is specially made for newborns and gives mom or dad a few minutes of supervised, but hands-free time.”
Pottery Barn Kids did not immediately respond to a request for comment on Thursday.
About 35,000 of the recliners were sold in Canada, according to the safety commission.
Federal safety regulators recalled that “the best place for a baby to sleep is on a firm, level surface in a crib, crib, or playground.”
“Parents and caregivers should never add blankets, pillows, padded crib bumpers or other items to a baby’s sleeping environment,” the committee said. “Babies should always be put to sleep on their backs.”